Steph Curry signs sneaker deal with Li-Ning in China market push

Steph Curry is entering a new sneaker partnership with Li-Ning, capitalizing on opportunities in the Chinese market. Li-Ning has been experiencing significant growth, contrasting with stagnation faced by Western brands like Nike in the region. The deal is expected to enhance Curry's presence in Asia and expand his brand's reach. The sneaker market in China continues to evolve, presenting a lucrative environment for partnerships.

• 1:11 PMYahoo Sports — The Chinese market is a massive opportunity for Steph, …