Stephen Curry discusses new partnership with Li-Ning brand
Yahoo Sports • 1 min read • Latest: Sep 18, 2026, 8:24 AM
Last updated Sep 18, 2026
Stephen Curry spoke about his transition from Under Armour to Li-Ning during a recent interview. Curry highlighted his successful run with Under Armour, where he developed the Curry Brand but emphasized the importance of seeking a long-term partnership. He praised Li-Ning for its focus on quality products, noting the influence of athletes like Dwyane Wade and Jimmy Butler in establishing the brand's credibility. Curry's partnership with Li-Ning aims to extend beyond basketball into golf, lifestyle, and training markets.
- •Curry transitions from Under Armour to Li-Ning brand.
- •He developed the Curry Brand under Under Armour during his tenure.
- •Li-Ning is viewed as a long-term strategic partner by Curry.
- •Curry was influenced by other athletes associated with Li-Ning.
- •His partnership aims to expand into multiple sports and lifestyle sectors.
- 8:24 AMYahoo Sports — I tried literally everything and there was a reason …
"I tried literally everything and there was a reason …
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