Stephen Curry launches new Curry Brand x Way of Wade sneakers
Yahoo Sports • 1 min read • Latest: Oct 6, 2026, 1:08 AM
Last updated Oct 6, 2026

Stephen Curry debuted a new Curry Brand x Way of Wade 12 player edition sneaker as the NBA preseason begins. The launch took place on October 6, 2026, showcasing Curry's latest collaboration. This marks a continued expansion of Curry's brand within the footwear market, aimed at enhancing both performance and style for basketball players and fans alike.
- •Stephen Curry unveiled new sneakers for the 2026 preseason
- •The collaboration is with Way of Wade
- •The sneaker is a Curry Brand x Way of Wade 12 PE
- •Launch event highlights Curry's influence in sports fashion
- •Debut aligns with the start of the NBA preseason
- 1:08 AMYahoo Sports — Stephen Curry debuted a new Curry Brand x Way of Wade …
"Stephen Curry debuted a new Curry Brand x Way of Wade …
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