League: NBA Sport: Basketball Country: United States Category: Match Previews

Stephen Curry signs 10-year deal with Li-Ning brand

Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 9:55 AM

Last updated Jun 4, 2026

Summary

Stephen Curry has announced a 10-year agreement with Chinese brand Li-Ning, marking a significant move in his career as a sneaker free agent. The Golden State Warriors star had parted ways with Under Armour in November. The new deal aims to expand his Curry Brand, introducing lifestyle and golf products, while focusing on increasing Li-Ning's global presence. The NBA Finals matchup between the New York Knicks and San Antonio Spurs is also being discussed, showcasing young talent against New York's largest market. Additionally, the upcoming World Cup is highlighted, as the tournament approaches its start in about a week.

Source Links

Yahoo Sports

Key Details

•Curry's deal with Li-Ning follows his separation from Under Armour
•Expansion of Curry Brand includes lifestyle and golf products
•NBA Finals feature Knicks against Spurs
•Victor Wembanyama highlighted as key player in Finals
•World Cup begins in about a week with early group stage matches

Latest Updates

9:55 AMYahoo Sports — Sporticast: Stephen Curry Takes His Longest-Distance Shot Yet

What they're saying

"
On the 558th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a blockbuster sneaker deal. Golden State Warriors star Stephen Curry announced a 10-year agreement with Chinese brand Li-Ning earlier this week. Curry was a sneaker free agent for less than a year, …
— Yahoo Sports

Related Teams & Leagues

Golden State Warriors New York Knicks NBA Basketball