Stephen Curry signs 10-year deal with Li-Ning sports brand

Chinese firms have been vying to secure deals with big stars as they push to become global brands.

Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday, announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November.Curry had been a partner with Under Armour for 13 years before the split and had worn various brands through the NBA season. js/rcw

Stephen Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, ending a recruitment process following Curry's departure from Under Armour.

Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star's Curry Brand announced Monday the partnership to keep building Curry's global reach in basketball, golf and lifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called “a shared commitment to inspiring the next generation of athletes around the world.”

Steph Curry has made a decision on his next sneaker partnership.

Golden State Warriors superstar Stephen Curry made a massive announcement on Monday, inking a 10-year sneaker deal with Chinese sportswear giant Li-Ning. Curry joins Warriors teammate Jimmy Butler and NBA legend Dwyane Wade with the brand, and the news prompted some strong reactions from the NBA world.

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a report from ESPN.

Stephen Curry spent more than a decade with Under Armour before their split last year.

Stephen Curry signs shoe deal with Li-Ning