Stephen Curry signs 10-year shoe deal with Li-Ning, ending Under Armour partnership
Yahoo Sports • 1 min read • Latest: Jun 1, 2026, 11:37 PM
Last updated Jun 1, 2026
Stephen Curry has signed a landmark 10-year endorsement contract with Li-Ning, a Chinese company, expanding his Curry Brand globally. This deal covers basketball products, athleisure, and includes the ability to sign athletes under his brand, as well as a full golf line. Curry recently concluded his time with Under Armour, where he had a decade-long partnership. He remains under contract with the Golden State Warriors for one additional season at $62.6 million, making him the league's highest-paid player for the upcoming season.
- •Curry's new deal with Li-Ning marks a significant shift from Under Armour.
- •The contract includes expansion into various athletic product lines.
- •He has one year left on his NBA contract worth $62.6 million.
- •Curry's involvement in golf products is part of the new agreement.
- •Li-Ning already collaborates with several NBA players including Dwyane Wade.
- 11:37 PMYahoo Sports — Stephen Curry signs 10 year contract that doesn't involve Warriors
"Curry just signed another lucrative contract.
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