Stephen Curry signs 10-year shoe deal with Li-Ning, ending Under Armour partnership

Yahoo Sports1 min read • Latest: Jun 1, 2026, 11:37 PM

Last updated Jun 1, 2026

Stephen Curry signs 10-year shoe deal with Li-Ning, ending Under Armour partnership
Summary

Stephen Curry has signed a landmark 10-year endorsement contract with Li-Ning, a Chinese company, expanding his Curry Brand globally. This deal covers basketball products, athleisure, and includes the ability to sign athletes under his brand, as well as a full golf line. Curry recently concluded his time with Under Armour, where he had a decade-long partnership. He remains under contract with the Golden State Warriors for one additional season at $62.6 million, making him the league's highest-paid player for the upcoming season.

Source Links
Market Watch
  • Curry's new deal with Li-Ning marks a significant shift from Under Armour.
  • The contract includes expansion into various athletic product lines.
  • He has one year left on his NBA contract worth $62.6 million.
  • Curry's involvement in golf products is part of the new agreement.
  • Li-Ning already collaborates with several NBA players including Dwyane Wade.
Latest Updates
  • 11:37 PMYahoo SportsStephen Curry signs 10 year contract that doesn't involve Warriors
What they're saying
"

Curry just signed another lucrative contract.

Related Teams & Leagues

Sources

External links

Original reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.

Related Stories

Last 14 days