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Stephen Curry signs nine-figure contract with Li-Ning

2 sources • 1 min read • Latest: Jun 4, 2026, 2:36 AM

Last updated Jun 4, 2026

Stephen Curry signs nine-figure contract with Li-Ning

Summary

Stephen Curry has signed a new signature shoe deal with Li-Ning, following over six months as a free agent after leaving Under Armour. The contract, revealed by NBA insider Shams Charania, is valued at over $400 million. Curry reportedly turned down higher offers from other brands, drawn to Li-Ning by its connection to NBA stars like Dwyane Wade and Jimmy Butler. Warriors fans are now anticipating Curry's first release under this new partnership.

Source Links

Yahoo Sports

By the Numbers

•Curry's contract is worth over $400 million.
•He chose Li-Ning despite higher offers from competitors.
•He had been a sneaker free agent for six months.
•Curry's previous partnership was with Under Armour for over a decade.
•Anticipation builds for Curry's first shoe release with Li-Ning.

Latest Updates

2:36 AMYahoo Sports — Stephen Curry’s $400 Million Li-Ning Deal Earns Powerful Endorsement From Draymond Green After Groundbreaking Milestone
10:15 AMYahoo Sports — Contract value of Stephen Curry's partnership with Li-Ning revealed

What they're saying

"
Golden State Warriors star Stephen Curry signed a 10-year, $400 million endorsement contract with Chinese sports apparel company Li-Ning on Monday. Curry ended his almost seven-month stretch without a shoe deal. In November, Curry left Under Armour after being with the brand since 2013. But due to slow sales, strategic reorganization, and Curry’s dissatisfaction with [...]
— Yahoo Sports