Stephen Curry signs reported $400 million deal with Li-Ning

Stephen Curry has finalized a significant 10-year shoe deal with Chinese brand Li-Ning after parting ways with Under Armour in 2025. This agreement, valued at around $400 million, marks a notable move for the Golden State Warriors star, who was a sneaker free agent prior to this contract. Reportedly, the deal underlines Curry's growing influence and marketability in the global sportswear industry, especially in the Chinese market. Further details about the contract specifics and its impact on Curry's branding are yet to be revealed.

• 7:58 PMBleacher Report — Warriors' Steph Curry Signs Reported $400M Shoe Contract with Li-Ning After 2025 Under Armour Exit - Bleacher Report