Stephen Curry signs with Li-Ning after Under Armour split
Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 12:38 PM
Last updated Jun 2, 2026
Stephen Curry announced on June 2, 2026, that he has signed with Li-Ning after ending his 12-year affiliation with Under Armour. The move comes after their split in November, which was influenced by disappointing sales. Curry retains ownership of the Curry Brand and plans to expand it internationally through this new partnership. He cited inspiration from Li Ning's story as an athlete-founder and the quality of Li-Ning's products as key reasons for the transition.
- •Curry announced his new partnership with Li-Ning on June 2, 2026.
- •He split from Under Armour due to poor sales while retaining ownership of Curry Brand.
- •Curry found inspiration in Li Ning's success as an athlete and entrepreneur.
- •He was impressed by the quality of Li-Ning sneakers during his sneaker free agency.
- 12:38 PMYahoo Sports — Why did Stephen Curry sign with Li-Ning after Under Armour split? 2 reasons stand out
"Curry is rocking with a new shoe brand after 12 years with Under Armour.
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