Stephen Jones discusses selling minority stake in Cowboys amid NFL rule change

Yahoo Sports1 min read • Latest: Aug 1, 2026, 1:39 AM

Last updated Aug 1, 2026

Stephen Jones discusses selling minority stake in Cowboys amid NFL rule change
Summary

Stephen Jones, Executive Vice President of the Dallas Cowboys, recently indicated a potential openness to selling a minority ownership stake in the team. During an appearance on 105.3 The Fan, he stated that they wouldn't rule it out, referencing the NFL's allowance of teams to sell up to 10% to approved private equity firms. The Cowboys are valued at nearly $13 billion, a significant increase since Jerry Jones purchased the franchise for $150 million nearly 40 years ago. This move comes as the NFL sees growing private equity involvement, with other teams making similar transactions. While Stephen Jones approached the idea with caution, Jerry Jones has historically been more resistant to the idea of selling a stake.

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By the Numbers
  • NFL allows teams to sell up to 10% ownership to private equity firms.
  • Dallas Cowboys valued at nearly $13 billion according to Forbes.
  • Stephen Jones expresses potential openness to partnerships.
  • Jerry Jones historically resistant to selling team stakes.
  • Other teams have recently engaged in private equity transactions.
Latest Updates
  • 1:39 AMYahoo Sports“We Wouldn’t Rule It Out”: Jerry Jones’ Son Leaves Door Open to Selling Ownership Stake in Cowboys
What they're saying
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When the topic of selling an ownership stake came up, Stephen Jones didn’t shut it down the way his father, Jerry Jones, usually has. With the NFL now allowing teams to sell up to 10% to approved private equity firms, and the Dallas Cowboys valued at nearly $13 billion, the younger Jones approached the thought with a balanced perspective.

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