League: EPL Sport: Soccer Country: England Category: Analysis

Stoke City aims for success and nostalgia ahead of new season

Yahoo Sports • 1 min read • Latest: Jul 23, 2026, 4:41 PM

Last updated Jul 23, 2026

Stoke City aims for success and nostalgia ahead of new season

Summary

Stoke City will begin its quest for promotion back to the Premier League this season after nearly a decade. As excitement builds, BBC Radio Stoke recalls a unique moment from 1993 when the club launched a range of toiletries, hoping to cash in on its success. The upcoming matches may provide Stoke the opportunity to rekindle its past glory and engage its fan base once again. Fans and analysts will watch closely to see if this marks the start of a new chapter for the club.

Source Links

Yahoo Sports

Key Details

•Stoke City returns to the Championship this season.
•The club's last Premier League appearance was nearly a decade ago.
•In 1993, Stoke launched a line of toiletries amid fan excitement.
•BBC Radio Stoke reflects on the club's past marketing efforts.
•Fans are eager for a successful campaign to boost morale.

Latest Updates

4:41 PMYahoo Sports — Can Stoke rediscover the sweet smell of success?

What they're saying

"
BBC Radio Stoke looks back to 1993, when Stoke City launched its own brand of toiletries in the hope of experiencing the sweet smell of success.
— Yahoo Sports

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