Streaming services dominate half of Asia's sports rights fees market

Streaming platforms, including Netflix and Tencent, now make up 50% of sports rights fees in Asia, according to a report by Media Partners Asia. This marks a rise from 36% in 2021, reflecting a shift away from traditional TV. The overall sports rights market in Asia is valued at an estimated $5.7 billion for this year. India leads the growth, contributing significantly to the increase, while the annual fee hike is expected to slow to 1%-2% through 2030. The total Asian sports economy, including ticketing and sponsorships, stands at $16.2 billion, projected to grow to $19.5 billion by the decade's end.

• 1:30 PMYahoo Sports — Streaming services capture half of Asia's sports rights market