Streaming services raise prices as Premier League rights secured in Australia
The Guardian Sport • 1 min read • Latest: Sep 15, 2026, 3:01 AM
Last updated Sep 15, 2026
Nine and Stan have secured rights to broadcast the Premier League in Australia for $120 million annually, a deal that extends through 2034. This follows the takeover of the rights from Optus Sport last year. Amid rising costs for viewing sports, six major streaming services have increased their rates and introduced more advertisements since February 2025, as they attempt to recoup investments made in broadcasting rights. Viewers are facing higher fees across the board, with small increments adding up to significant overall increases.
- •Nine and Stan secured a $120 million annual contract for Premier League rights.
- •The deal locks in broadcasting through 2034.
- •Six streaming services raised prices since February 2025.
- •Viewers are experiencing increased fees and more advertisements.
- 3:01 AMThe Guardian Sport — Cost of watching sport in Australia creeps up as streaming services search for long-term viability
"Nine and Stan lock up Premier League rights for $120m a year Six major streamers increased base prices since February 2025 Five dollars here, three dollars there, but an increase almost everywhere. Sports streaming services have raised prices and introduced more ads in a bid to make back some of the billions of dollars outlayed for rights in recent years, highlighted by Nine and Stan’s huge Premier League deal secured last week. The partnership now runs until 2034, and follows the Nine Entertainment group taking over the rights from now defunct Optus Sport last year. The price – reportedly around $120m per year – consolidates the Premier League’s place as the fourth most sought after sporting competition on Australian television. Continue reading...
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