StudBudz generate over $1 million in brand deals during All-Star Weekend

Courtney Williams and Natisha Hiedeman, known as the StudBudz, generated more than $1 million in brand deals in just 72 hours during the 2026 WNBA All-Star Weekend. The duo has built a strong fan base through their Twitch channel, streaming for 72 consecutive hours to give an inside look at the All-Star event. Their growing audience has attracted partnerships with over 20 global brands, tapping into the cultural relevance of WNBA players. This success highlights the potential for athlete-led media to create significant business opportunities. The StudBudz' streaming metrics have shown notable growth, including 41.3 million minutes watched and nearly 10,000 new subscriptions this year.

• 12:09 PMYahoo Sports — How The Studbudz Turned WNBA All-Star Into A $1M Brand Business