Sun Bowl reveals new title sponsor at live event in El Paso
2 sources • 1 min read • Latest: Sep 17, 2026, 7:40 PM
Last updated Sep 17, 2026
The Sun Bowl Association discloses a new title sponsor for the annual El Paso football game during a live news conference on September 17. The event takes place at the El Paso convention center, marking a new era for the game's sponsorship after years of collaboration with previous sponsors like John Hancock. Fans have the opportunity to view the announcement live as it unfolds.
- •New title sponsor to be revealed on September 17.
- •Event held at El Paso convention center.
- •Previous sponsorship years included significant partnerships.
- •Live announcement accessible to fans.
- 7:40 PMYahoo Sports — El Paso's Sun Bowl to reveal new sponsor at Downtown event
- 6:55 PMYahoo Sports — Watch live: Sun Bowl reveals new title sponsor in Downtown El Paso
"The Sun Bowl Association is set to reveal a new title sponsor for the annual El Paso football game Thursday, Sept. 17. Watch the reveal live.
"Sun Bowl officials will announce a new sponsor Thursday after Kellogg's ended its partnership with the game.
Sources
External links- Yahoo SportsSep 17, 2026, 7:40 PMEl Paso's Sun Bowl to reveal new sponsor at Downtown event
Sun Bowl officials will announce a new sponsor Thursday after Kellogg's ended its partnership with the game.
- Yahoo SportsSep 17, 2026, 6:55 PMWatch live: Sun Bowl reveals new title sponsor in Downtown El Paso
The Sun Bowl Association is set to reveal a new title sponsor for the annual El Paso football game Thursday, Sept. 17. Watch the reveal live.
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