Sunderland emphasizes character in player recruitment for upcoming season

Sunderland FC is prioritizing character alongside skill in their player recruitment strategy, aiming for long-term success. The club focuses on intangibles, selecting players who demonstrate resilience and unity during adversity. This approach has already yielded results, with Sunderland securing 22 points from losing positions last season. As the team prepares for competitive football abroad, maintaining a strong character among players will be crucial for overcoming challenging atmospheres and hostile games. The shift in recruitment marks a decisive moment in Sunderland's strategy to enhance team cohesion.

• 5:00 AMYahoo Sports — Built on Character: Sunderland’s Intangible Recruitment Identity