Sunderland showcases new Elvis-themed kit and player successes

Yahoo Sports1 min read • Latest: Jun 27, 2026, 5:00 AM

Last updated Jun 27, 2026

Sunderland showcases new Elvis-themed kit and player successes
Summary

Sunderland AFC unveiled their new away kit for the 2026/27 season, inspired by Elvis Presley, amid excitement surrounding their players' performances at the ongoing World Cup in the United States. Notable contributions include Brian Brobbey's standout displays for the Netherlands, Nilson Angulo scoring for Ecuador, and Wilson Isidor's remarkable goal for Haiti. These developments mark a significant shift in Sunderland's reputation as they gain positive recognition in international soccer. The club aims to broaden its appeal globally, leveraging their players' successes and innovative branding strategies, such as the unique kit partnership with the Elvis estate.

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By the Numbers
  • Sunderland's new away shirt features an Elvis Presley-inspired design.
  • Brian Brobbey earned Man of the Match honors for the Netherlands at the World Cup.
  • Nilson Angulo scored for Ecuador and received a similar accolade.
  • Wilson Isidor scored a standout goal for Haiti against Morocco.
  • The club looks to strengthen its global brand through player performances and partnerships.
Latest Updates
  • 5:00 AMYahoo SportsEnjoy the Ride – Sunderland’s World Is Changing
What they're saying
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From World Cup stars to an Elvis-inspired kit, Sunderland’s rise is impossible to ignore. Is it finally time for supporters to embrace just how big the club’s ambitions have become?

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