Sunderland unveils Elvis-inspired away kit ahead of new season

Sunderland has launched its eye-catching Elvis Presley-inspired away kit for the 2026/2027 season. The kit features a pink shirt and is part of a new collaboration with the Elvis Presley Estate, offering unique commercial opportunities. As Sunderland prepares for their first European campaign in over half a century, anticipation is growing for their new home kit, which is expected to showcase traditional red and white stripes. Fans can expect a design that may include a collar, the iconic 'ship' badge, and hummel’s signature chevrons.

• 5:00 AMYahoo Sports — From Pink To Red And White!