Sunderland unveils Elvis-inspired away kit ahead of new season
Yahoo Sports • 1 min read • Latest: Jul 1, 2026, 5:00 AM
Last updated Jul 1, 2026
Sunderland has launched its eye-catching Elvis Presley-inspired away kit for the 2026/2027 season. The kit features a pink shirt and is part of a new collaboration with the Elvis Presley Estate, offering unique commercial opportunities. As Sunderland prepares for their first European campaign in over half a century, anticipation is growing for their new home kit, which is expected to showcase traditional red and white stripes. Fans can expect a design that may include a collar, the iconic 'ship' badge, and hummel’s signature chevrons.
- •Sunderland's new away kit features a pink Elvis Presley-inspired design.
- •The collaboration allows shirts to be sold at Graceland in Memphis.
- •Anticipation builds for the home kit before the European campaign.
- •The home kit may include traditional elements from past designs.
- 5:00 AMYahoo Sports — From Pink To Red And White!
"Mike Stubbs looks at the features of our Elvis shirt and what they may mean for our eagerly anticipated home 26/27 kit!
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