Sunderland women to appoint James Gray as new CEO
BBC Football • 1 min read • Latest: Jul 9, 2026, 2:38 PM
Last updated Jul 9, 2026
Sunderland Women will appoint James Gray as their new chief executive officer following Bay Collective's recent takeover. Gray, currently the commercial director at the Football Association, will start his role in September. His responsibilities will include enhancing the club's strategic and commercial performance. The recent takeover aims to bolster Sunderland's competitiveness in women's football. Alongside Gray's appointment, Rehanne Skinner has been named as Sunderland's new technical director, bringing significant experience in the women's game.
- •James Gray joins Sunderland Women in September.
- •Bay Collective completed a takeover of Sunderland's women's team last month.
- •Gray has 25 years of experience in sports management.
- •Rehanne Skinner appointed as new technical director.
- 2:38 PMBBC Football — Sunderland women set to appoint FA's Gray as CEO
"Sunderland Women are set to appoint James Gray as their new chief executive officer following the recent takeover by Bay Collective.
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