Sport: Soccer Category: Scores & Results

Swansea City supporters vote to adopt a new primary crest

Yahoo Sports • 1 min read • Latest: Sep 11, 2026, 11:30 AM

Last updated Sep 11, 2026

Swansea City supporters vote to adopt a new primary crest

Summary

Swansea City will feature a new primary club crest on home kits starting in the 2027-28 season. The decision follows a vote in which 66 per cent of participating supporters supported the change or expressed satisfaction with the proposal. The new design consists of a minimalist swan logo without the club's name, a style previously used on away and third kits. The current version containing the team name will remain in use as an official secondary crest. The club will transition to the text-free logo on official digital platforms including the website and mobile app during the 2026-27 season. This change concludes a period of consultation involving fan surveys and meetings to determine the branding direction.

Source Links

Yahoo Sports

By the Numbers

•Supporters voted 66 per cent in favor of removing text from the primary crest.
•The new design will appear on home kits beginning in the 2027-28 season.
•Digital platforms will adopt the text-free logo during the 2026-27 season.
•The current badge featuring the club name will serve as the secondary crest.

Latest Updates

11:30 AMYahoo Sports — Fans vote to change Swansea crest from next season

What they're saying

"
Swansea City supporters have voted to alter the club's primary crest, opting to remove the text from the main badge starting from the 2027-28 season. The change will see the home shirt display a streamlined swan crest without the club's name, mirroring the design featured on the current away, third, and pre-season kits. Variants of this minimalist crest have been featured on Swansea City kits in various forms since 1998, but regulations state the primary badge must feature on home shirts.
— Yahoo Sports

Related Teams & Leagues

Soccer