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Switzerland embraces World Cup spirit with Sektion Züri and PUMA event

Yahoo Sports • 1 min read • Latest: Jun 11, 2026, 8:35 AM

Last updated Jun 11, 2026

Switzerland embraces World Cup spirit with Sektion Züri and PUMA event
Summary

In Zurich on June 10, a vibrant event co-hosted by Sektion Züri and PUMA celebrated anticipation for the upcoming 2026 FIFA World Cup. Held at Idaplatz, the gathering featured local artists, a pop-up jersey sale of the Swiss national team kit, and the live screening of Switzerland's friendly match against Australia. Fans engaged in the local hip-hop culture while Karka and Drini performed tracks from their new album. PUMA showcased the new jerseys that pay homage to Swiss design, reinforcing community pride ahead of the tournament.

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By the Numbers
  • •Event occurred on June 10 in Zurich at Idaplatz.
  • •Local hip-hop artists performed during the celebration.
  • •New Swiss jerseys debuted at the event, celebrating national identity.
  • •Live broadcast of Switzerland's match against Australia took place.
  • •PUMA raffled off signed jerseys to attendees.
Latest Updates
  • 8:35 AMYahoo Sports — Sektion Züri x PUMA: when World Cup hype meets street culture
What they're saying
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ADVERTISEMENT: The countdown is on: In just a few days, the 2026 FIFA World Cup will kick off. Switzerland proved last Saturday that it is ready for the world’s biggest tournament with an electrify...

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