Sydney ice hockey team challenges trademark application for 'Sirens' name
The Guardian Sport • 1 min read • Latest: Aug 10, 2026, 3:00 PM
Last updated Aug 10, 2026
The Sydney ice hockey team, a longstanding amateur club, is contesting a trademark application by new Super Netball owners, SEN, for the name 'Sirens.' This legal dispute involves a clash between an established but underfunded team and influential investors in Australian sports. The ice hockey team has used the name for 20 years, and both parties now face a potential legal battle over brand rights. The context of the dispute highlights the challenges faced by smaller clubs against larger entities in sports-related trademark issues.
- •SEN applied for a trademark on 'Sirens'.
- •The ice hockey team has a 20-year history with the name.
- •Legal dispute reflects inequality in sports branding.
- •Claims hinge on the established usage of the name.
- 3:00 PMThe Guardian Sport — Sirens call: Super Netball heading for wrangle over name of new Sydney team
"New owners SEN have lodged trademark application for ‘Sirens’ But Sydney ice hockey team with 20-year history has same name It is David versus Goliath – meets Odysseus – in a looming legal stoush on the fringes of Australian sport. One one side, there is an amateur women’s ice hockey team, long-established if under-resourced. On the other is one of Australia’s most influential sporting owners. At stake is the legal right to use the name Sirens, the mythological creatures whose profile has exploded following the release of box-office smash The Odyssey. Continue reading...
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