TaylorMade CEO David Abeles discusses company strategy and athlete equipment partnerships
Yahoo Sports • 1 min read • Latest: Aug 31, 2026, 8:40 PM
Last updated Aug 31, 2026
TaylorMade Golf President and CEO David Abeles appeared on Sports Business Radio to outline the current state of the golf equipment company. Abeles highlighted the firm's ongoing collaboration with professional golfers, including Scottie Scheffler, Tiger Woods, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, and Nelly Korda. The discussion covered the technical evolution of equipment and golf balls for both professionals and amateurs. Additionally, Abeles provided background on the development of the Sun Day Red apparel and footwear line operating under the TaylorMade umbrella. He concluded the segment by offering guidance on the standard procedures for amateur golfers seeking custom club fittings.
- •David Abeles serves as President and CEO of TaylorMade Golf.
- •Professional roster includes Scottie Scheffler, Tiger Woods, and Nelly Korda.
- •Sun Day Red apparel operates under the TaylorMade Golf corporate umbrella.
- •Abeles provided professional recommendations for amateur custom club fitting.
- 8:40 PMYahoo Sports — Inside the Innovative Business of TaylorMade Golf with President & CEO David Abeles
"David Abeles, President and CEO of TaylorMade Golf, joins Sports Business Radio to take us inside of one of the most influential golf companies in the world. TaylorMade counts Scottie Scheffler, Tiger Woods, Rory McIlroy, Collin Morikawa, Tommy Fleetwood and Nelly Korda as champion golfers who trust TaylorMade for their golf equipment needs. Abeles discusses the ways in which TaylorMade works with its roster of champion golfers and how golf equipment and golf balls are evolving for pros and amat
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