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Tee Higgins signs with Under Armour, leaving Nike for Bengals' marketing push

Yahoo Sports • 1 min read • Latest: Jul 1, 2026, 11:36 PM

Last updated Jul 1, 2026

Tee Higgins signs with Under Armour, leaving Nike for Bengals' marketing push

Summary

Cincinnati Bengals wide receiver Tee Higgins has transitioned from Nike to Under Armour this offseason as part of a new branding deal. This agreement positions Higgins among elite athletes like Justin Jefferson and Jonathan Taylor, reflecting a strategic move to elevate his individual profile despite sharing the field with star receiver Ja'Marr Chase. Known for his significant receiving talent, Higgins opted to remain with the Bengals amid this career shift. The financial terms of the deal add to his impressive contract, which averages just under $30 million annually. Under Armour aims to bolster its presence in the football market through this partnership.

Source Links

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By the Numbers

•Tee Higgins joins Under Armour after previously being with Nike.
•He will play a central role in Under Armour's football marketing efforts.
•Higgins opted to stay with the Bengals despite lucrative offers elsewhere.
•He becomes one of Under Armour's key NFL athletes alongside others like Jefferson and Taylor.
•The deal financially complements his existing contract with the Bengals.

Latest Updates

9:31 AMYahoo Sports — Bengals' Tee Higgins reportedly gets a big branding deal
6:55 AMYahoo Sports — Cincinnati Bengals' Tee Higgins Makes Big Decision During NFL Offseason
11:36 PMYahoo Sports — Bengals WR Tee Higgins joins elite company in the NFL thanks to a major business decision

What they're saying

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Cincinnati Bengals wide receiver Tee Higgins is making a significant branding move this offseason, switching from Nike to Under Armour in a deal that positions him alongside some of the NFL's biggest names.
— Yahoo Sports