Telemundo captures nearly half of U.S. World Cup audience in 2026
Yahoo Sports • 1 min read • Latest: Jul 1, 2026, 4:29 AM
Last updated Jul 1, 2026
Telemundo's Spanish-language coverage of the 2026 FIFA World Cup is drawing significant viewership, accounting for nearly 50% of U.S. audiences. With 4.6 million average viewers during the group stage, this represents a 122% increase from the previous tournament in Qatar. The event's matches, particularly featuring Mexico, are breaking viewership records, with the June 18 match against Korea Republic attracting 14 million viewers, setting a new high for the network. Streaming viewership on Peacock and digital platforms also saw a substantial rise, up 251% from 2022, indicating a broad interest beyond Hispanic households. Social media engagement has also been strong, with 1.6 billion video views across platforms.
- •Telemundo and Peacock captured 48% of U.S. World Cup viewers.
- •The group stage averaged 4.6 million viewers, a 122% increase from Qatar 2022.
- •Mexico vs Korea Republic drew 14 million viewers, a Telemundo record.
- •Streaming audiences increased 251% compared to 2022.
- •Social media saw 1.6 billion video views during the tournament.
- 4:29 AMYahoo Sports — Telemundo's Record-Breaking World Cup 2026 Coverage Is Scoring Big
"Audiences are flocking to Telemundo and Peacock’s Spanish-language coverage of the World Cup – so much so that the network is capturing nearly half of all U.S. viewers tuning in.
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