Tennessee athletes launch adidas partnership with NIL opportunities

Yahoo Sports1 min read • Latest: Jul 2, 2026, 10:07 PM

Last updated Jul 2, 2026

Tennessee athletes launch adidas partnership with NIL opportunities
Summary

Tennessee unveiled its partnership with adidas on July 2, 2026, involving over 40 athletes from various sports. These athletes participated in promotional activities through social media as part of the Name, Image, and Likeness (NIL) efforts tied to the new multi-million dollar agreement. The deal marks a significant shift for Tennessee, which transitions from Nike to adidas after more than a decade. Athletes involved include football players Kayin Lee, Braylon Staley, and Edwin Spillman, among others from women's and men's basketball, softball, and baseball. Tennessee intends to reveal new uniform designs next week, with sales starting on July 10.

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By the Numbers
  • Tennessee launched its adidas partnership on July 2, 2026.
  • Over 40 athletes participated in promotional events via social media.
  • The deal transitions from Nike to adidas after over a decade.
  • New uniform designs will be revealed next week.
  • Sales for the new apparel begin on July 10.
Latest Updates
  • 10:07 PMYahoo SportsMultiple Tennessee athletes participate in adidas partnership launch through NIL
What they're saying
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As Tennessee officially launched its partnership with adidas on Thursday, a number of Vols athletes took part via social media. The posts were part of the NIL efforts involved in the agreement. More than 40 Tennessee athletes participated as the school started its new apparel deal with adidas. UT is one of a number of […]

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