Tennessee baseball partners with Adidas for 10-year deal
Yahoo Sports • 1 min read • Latest: Jul 4, 2026, 1:01 PM
Last updated Jul 4, 2026
Tennessee baseball head coach Josh Elander announced a new 10-year partnership with Adidas, making the brand the official footwear and apparel provider for the university's athletic programs. This renewed agreement follows a previous partnership that lasted from 1995 to 2015. Under this deal, student-athletes across all sports can join Adidas' NIL Ambassador Network, allowing them to monetize their name, image, and likeness. Elander expressed enthusiasm about the potential impact of this collaboration on Tennessee's athletic standing and competitiveness.
- •Adidas named official partner for Tennessee athletics.
- •Elander emphasized the transformative nature of the partnership.
- •The partnership spans 10 years.
- •NIL Ambassador Network available for all student-athletes.
- 1:01 PMYahoo Sports — Josh Elander details Vols' 'transformative partnership with Adidas'
"Tennessee baseball head coach Josh Elander details the Vols' transformative partnership with Adidas.
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