Tennessee basketball partners with Axle Logistics for jersey sponsorship

The University of Tennessee announced a partnership with Axle Logistics on August 18, making it the first time Tennessee's men's and women's basketball teams will feature a corporate sponsor patch on their jerseys. The sponsorship will run through the 2030-31 season, with Axle Logistics expected to pay over $3 million per year. Both teams will debut the new patches at upcoming exhibition games, with the men's team playing Xavier on October 15 and the women's team facing Florida A&M on October 27. The partnership aims to align with a locally based company while providing initiatives for student-athlete brand development.

• 5:59 PMYahoo Sports — Tennessee basketball adds jersey sponsor for first time. Here's first look