Tennessee football signs ten-year jersey patch deal with First Horizon Bank

Tennessee athletics reached a 10-year agreement with First Horizon Bank to feature the company on its football uniforms. The partnership begins with the 2026 season and encompasses various Olympic sports programs within the university. Industry reports indicate the contract is worth more than $120 million over its duration. This agreement remains separate from the existing jersey patch sponsorship for the men’s and women’s basketball programs. Tennessee previously established a five-year deal with Knoxville-based Axle Logistics to appear on basketball jerseys. Danny White, the university vice chancellor and director of athletics, noted the importance of aligning with regional organizations that emphasize innovation and community support.

• 6:06 PMYahoo Sports — Tennessee football, First Horizon Bank sign 10-year jersey patch deal