Tennessee Lady Vols partner with Adidas for 10 years

The University of Tennessee and Adidas announced a new 10-year partnership on July 2, 2026, marking Adidas' return as the official partner for footwear and apparel. Previously an apparel provider from 1995 until 2015, Adidas aims to build upon Tennessee's athletic legacy. Lady Vols' head coach Kim Caldwell expressed enthusiasm for the collaboration, highlighting Adidas' commitment to supporting student-athletes. With this partnership, athletes across all 20 sports at Tennessee will participate in Adidas' NIL Ambassador Network, facilitating monetization of their name, image, and likeness.

• 4:41 PMYahoo Sports — Kim Caldwell details Lady Vols partnering with Adidas, three stripes