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Sport: SoccerCategory: Contracts

Tennessee soccer partners with Adidas for upcoming season

Yahoo Sports • 1 min read • Latest: Jul 13, 2026, 7:01 PM

Last updated Jul 13, 2026

Tennessee soccer partners with Adidas for upcoming season
Summary

Tennessee women's soccer head coach Joe Kirt announced a partnership with Adidas, starting in the 2026 season. The Lady Vols will wear Adidas footwear, uniforms, and apparel, marking a significant change in their branding. Kirt expressed excitement about the collaboration, particularly as Adidas sponsors the upcoming World Cup in North America. The partnership has a duration of 10 years, and Kirt has received a contract extension through the 2030 season. This move aligns with the state's athletic commitment to enhancing its programs.

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Key Details
  • •Tennessee women's soccer partners with Adidas starting in 2026.
  • •Joe Kirt enters his fifth season as head coach.
  • •Partnership includes uniforms, footwear, and apparel.
  • •Kirt received a contract extension through 2030.
  • •Adidas is a key sponsor for the upcoming World Cup.
Latest Updates
  • 7:01 PMYahoo Sports — Joe Kirt discusses Tennessee soccer partnering with Adidas
What they're saying
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Tennessee soccer head coach Joe Kirt discusses the Lady Vols partnering with Adidas.

Related Teams & Leagues
Soccer

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