Texas football valued at $2.46 billion in recent evaluation

Yahoo Sports1 min read • Latest: Jul 31, 2026, 6:58 PM

Last updated Jul 31, 2026

Texas football valued at $2.46 billion in recent evaluation
Summary

The Texas Longhorns football program has been evaluated at $2.46 billion by The Athletic, which places it at the top of college football programs. Despite not having the highest reported revenue for the 2024-25 fiscal year, Texas leads with an impressive three-year average of $190 million. The valuation highlights the program's elite resources and premier conference position but notes the absence of a recent national championship. Texas is expected to remain competitive, particularly with key players like Arch Manning for the upcoming season.

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By the Numbers
  • Texas Longhorns evaluated at $2.46 billion by The Athletic.
  • Three-year revenue average for Texas football is $190 million.
  • Ohio State and Notre Dame follow Texas in the evaluation.
  • Arch Manning is projected to lead Texas in the upcoming season.
Latest Updates
  • 6:58 PMYahoo SportsLonghorns Daily News: Texas football program evaluated at a staggering $2.46 billion
What they're saying
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The Athletic recently evaluated the top college football programs. As expected, Texas football came out on top, with a whopping $2.46 billion evaluation — equal to about what it cost for Las Vegas to build its infamous Sphere (which cost a little less, in fact, at $2.3 billion.) Here’s how The Athletic broke it down: […]

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