Texas football valued at $2.46 billion in recent evaluation

The Texas Longhorns football program has been evaluated at $2.46 billion by The Athletic, which places it at the top of college football programs. Despite not having the highest reported revenue for the 2024-25 fiscal year, Texas leads with an impressive three-year average of $190 million. The valuation highlights the program's elite resources and premier conference position but notes the absence of a recent national championship. Texas is expected to remain competitive, particularly with key players like Arch Manning for the upcoming season.

• 6:58 PMYahoo Sports — Longhorns Daily News: Texas football program evaluated at a staggering $2.46 billion