Texas Longhorns valued at $2.46 billion as most valuable college football program
Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 7:23 PM
Last updated Jul 30, 2026
The Texas Longhorns are ranked as the most valuable college football program, with a valuation of $2.46 billion, according to The Athletic. This figure reflects an increase from $2.28 billion the previous year. Texas leads all NCAA programs in average revenue, which stands at $190 million over the last three years. The Longhorns' valuation is informed by comparisons to professional sports sales, including the New York Mets' sale., five of the top ten programs are in the SEC, while four are from the Big Ten, with Notre Dame also making the list.
- •Texas Longhorns valued at $2.46 billion, up from $2.28 billion.
- •Top NCAA program in average revenue at $190 million.
- •Valuation based on comparisons to pro sports sales.
- •Five SEC teams and four Big Ten teams in top ten.
- •Notre Dame also ranks among the top ten programs.
- 7:23 PMYahoo Sports — Texas Longhorns makes list of most valuable college football programs
"How much are the top college football programs worth? A new list ranks the biggest teams and the Texas Longhorns are at the top.
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