Texas, Oregon, USC, and Tennessee seek identity improvements in college football

Yahoo Sports • 1 min read • Latest: Oct 27, 2026, 1:30 PM

Last updated Oct 27, 2026

Texas, Oregon, USC, and Tennessee seek identity improvements in college football
Summary

Four college football programs, Texas Longhorns, Oregon Ducks, USC Trojans, and Tennessee Volunteers, are under scrutiny for their current identities as the season progresses. Texas recently eeked out a 34–27 victory over Ole Miss but struggles with consistency and execution. Oregon fell 21–10 to Illinois, highlighting issues with offensive identity amid injuries. USC suffered a 24–7 loss to Wisconsin, raising questions about its physical play. Tennessee dropped a close game to South Carolina 27–24, showing a need for greater reliability under pressure. These teams could redefine their approaches to better leverage their resources and recruitments going forward.

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By the Numbers
  • •Texas Longhorns win 34–27 over Ole Miss.
  • •Oregon Ducks lose 21–10 to Illinois, now 4–3 overall.
  • •USC Trojans fall 24–7 to Wisconsin with minus-17 rushing yards.
  • •Tennessee Volunteers lose 27–24 to South Carolina as time expires.
Latest Updates
  • 1:30 PMYahoo Sports — Four college football programs that need to rethink their identity
What they're saying
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College football programs spend millions building rosters, hire coaches promising championship football, and recruit players who are supposed to change everything. However, talent alone doesn’t guarantee success, and a recognizable brand doesn’t count as an identity. Sometimes, a program needs more than another recruiting class or a new transfer quarterback. It needs to figure out…

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