League: NFL Sport: Football Country: United States Category: Trades

The Athletic discusses content partnership with NFL Media properties

Yahoo Sports • 1 min read • Latest: Aug 21, 2026, 11:30 AM

Last updated Aug 21, 2026

The Athletic discusses content partnership with NFL Media properties

Summary

The Athletic is in discussions with NFL Media about providing content for NFL.com and the NFL+ app. The details are still unfolding, with no definitive agreements reported. In prior collaborations, The Athletic secured rights to NFL highlights and has also struck syndication deals with other sports platforms like NBA.com. Meanwhile, NFL Media is enhancing its talent roster following the recent sale of NFL Network to Disney, including hiring new digital creators and reinstating former hosts. The outcome of the current talks may broaden The Athletic's audience while presenting challenges regarding its subscription-focused business model.

Source Links

Yahoo Sports

Key Details

•The Athletic may provide content for NFL.com and NFL+ app.
•Previous partnerships include highlight usage agreements.
•NFL Media is revamping its talent lineup following recent ownership changes.
•Discussions between The Athletic and NFL Media are ongoing and not finalized.

Latest Updates

2:20 PMYahoo Sports — The Athletic reportedly in talks to supply content to NFL Media
11:30 AMYahoo Sports — The Athletic in Talks to Provide Content to NFL Media Properties

What they're saying

"
NFL Media’s search for content to fill its platforms now extends to an outlet that already covers the league better than almost everyone else. The Athletic and NFL Media have discussed the New York Times-owned outlet supplying content to the league’s digital properties, according to Front Office Sports. The Athletic and the NFL reached an…
— Yahoo Sports