The Athletic discusses content partnership with NFL Media properties

The Athletic is in discussions with NFL Media about providing content for NFL.com and the NFL+ app. The details are still unfolding, with no definitive agreements reported. In prior collaborations, The Athletic secured rights to NFL highlights and has also struck syndication deals with other sports platforms like NBA.com. Meanwhile, NFL Media is enhancing its talent roster following the recent sale of NFL Network to Disney, including hiring new digital creators and reinstating former hosts. The outcome of the current talks may broaden The Athletic's audience while presenting challenges regarding its subscription-focused business model.

• 11:30 AMYahoo Sports — The Athletic in Talks to Provide Content to NFL Media Properties