The Athletic estimates UNC football's NIL budget at $20M-$25M

The Athletic has projected that the North Carolina Tar Heels' football roster budget will be between $20 million and $25 million for the upcoming season. This estimate is the result of outreach to over 70 sources in college football and places UNC's budget around the middle of the 68 teams analyzed. UNC is off to a 2-0 start under head coach Bill Belichick, but faces a tougher schedule as Atlantic Coast Conference play begins. The financial context includes contributions from the athletic department, booster donations, and other sources not related to player endorsements.

• 7:34 PMYahoo Sports — The Athletic projects UNC football's NIL budget