The Garden prioritizes true Knicks fans among celebrity attendees
Yahoo Sports • 1 min read • Latest: Jun 9, 2026, 4:46 PM
Last updated Jun 9, 2026
Madison Square Garden seeks celebrities who have shown genuine loyalty to the New York Knicks, focusing on figures like Ben Stiller and Chris Rock. Former MSG executive Chris Weiller highlighted that the depth of a celebrity's fandom is a critical factor. While most Celebrity Row seats are managed by the Garden, some are allocated to the NBA, Hollywood studios, and sponsors. This selective approach underscores the team's desire to create a supportive atmosphere and reinforce its fan culture.
- •Celebrities like Ben Stiller and Chris Rock are valued for their Knicks loyalty.
- •Chris Weiller emphasized the importance of true fandom among celebrity attendees.
- •Most Celebrity Row seats are controlled by the Garden, with some exceptions.
- •The NBA and major sponsors also acquire Celebrity Row seats.
- 4:46 PMYahoo Sports — The Garden is not interested in just any celebrity. …
"The Garden is not interested in just any celebrity. …
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