The NFL expands global reach through increased investment in flag football programs

The NFL has prioritized the growth of flag football as a strategic component of its long-term development. With a $100 million investment, the league is using the non-tackle version of the sport to address concerns regarding youth participation and athlete safety. High school girls varsity flag football programs are now sanctioned in 24 states, while international interest grows with over 200 players from 25 countries expressing interest in Olympic competition. League officials and team owners, including Washington Commanders owner Josh Harris, view the format as an accessible entry point for new fans and participants worldwide. The initiative follows decades of effort to maintain the NFL's position as a dominant force in sports culture. The organization continues to focus on global expansion and youth engagement to ensure continued stability.

• 11:00 AMYahoo Sports — NFL 2026: The League’s Flag Football Long Game Is Paying Dividends