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The Sports Advisors podcast discusses U.S. Open insights for USTA

Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 9:30 AM

Last updated Aug 26, 2026

The Sports Advisors podcast discusses U.S. Open insights for USTA

Summary

In the latest episode of The Sports Advisors podcast, the panel discusses opportunities for growth within the U.S. Open and outlines advice for new USTA CEO Craig Tiley. Key topics include the importance of screens as a growth avenue for revenue, enhancing player access for fans, and the role of brand partners in improving the event experience. The discussion spans a range of strategies aimed at making the U.S. Open more engaging for fans and maximizing its revenues.

Source Links

Yahoo Sports

Key Details

•The podcast offers insights on U.S. Open growth opportunities.
•Screens identified as a major revenue growth area.
•Increased player accessibility could enhance fan experiences.
•Brand partnerships play a vital role in the event's success.
•Craig Tiley aims to diversify USTA's revenue streams.

Latest Updates

9:30 AMYahoo Sports — New Episode of TSA: The USTA and U.S. Open

What they're saying

"
In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.
— Yahoo Sports

Related Teams & Leagues

ATP Tennis