The Sports Bra opens its first franchise in St. Louis on November 13

Yahoo Sports • 1 min read • Latest: Oct 28, 2026, 6:14 PM

Last updated Oct 28, 2026

The Sports Bra opens its first franchise in St. Louis on November 13
Summary

The Sports Bra, a women’s sports bar from Portland, will debut its first franchise in St. Louis on November 13. Located in the Maplewood neighborhood, the bar features 13 screens dedicated to women’s sports, including local teams like the St. Louis SLAM and Arch Rival Roller Derby. Co-owners Heather Hill and Sara Pilsner emphasize the need for dedicated spaces celebrating women athletes. The venue, spanning 2,950 square feet, will also offer a family-friendly menu sourced from women-led businesses. The expansion follows a successful crowdfunding campaign that raised $1.2 million and plans for more franchises in cities including Boston and Las Vegas later this year.

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Key Details
  • •The Sports Bra St. Louis is the first franchise opening for the brand.
  • •The bar will have 13 screens showcasing women’s sports leagues.
  • •Heather Hill and Sara Pilsner are co-owners of the St. Louis location.
  • •The venue includes local sports coverage and a family-friendly menu.
  • •Future franchise locations are planned for cities like Boston and Las Vegas.
Latest Updates
  • 6:14 PMYahoo Sports — The Sports Bra’s First Franchise Location Will Open In St. Louis
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Sports Bra franchises are also planned for Boston, Indianapolis, Las Vegas, and Maine.

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