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Thrive Eternal involved in Lakers deal amid FIFA spin-off controversy

Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 6:27 PM

Last updated Aug 12, 2026

Thrive Eternal involved in Lakers deal amid FIFA spin-off controversy
Summary

Thrive Eternal, led by Josh Kushner, is part of a deal involving the Los Angeles Lakers. The company had been positioned as the lead investor in a FIFA commercial spin-off, which faced significant backlash within the soccer community and has since been shelved. Thrive Eternal previously partnered with Bob Iger during his time at Disney, and he recently returned as an advisor. No further plans for Thrive's involvement in soccer-related ventures have been detailed.

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Yahoo Sports
Key Details
  • •Thrive Eternal involved in Lakers deal led by Josh Kushner.
  • •Company planned to invest in FIFA commercial spin-off, now canceled.
  • •Bob Iger rejoined Thrive as an advisor this spring.
  • •Significant backlash from the soccer world led to project cancellation.
Latest Updates
  • 6:27 PMYahoo Sports — A little background on Thrive Eternal, which is …
What they're saying
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A little background on Thrive Eternal, which is …

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