TikTok partners with NBA and WNBA for in-app highlights and content
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 6:13 PM
Last updated Jul 17, 2026
TikTok has announced a multi-year partnership with the NBA and WNBA. This collaboration will provide in-app game highlights, player interviews, and behind-the-scenes footage through TikTok's sports hub, GamePlan. The platform aims to engage its substantial user base, which includes half a billion globally. In-app searches for NBA and WNBA content have increased significantly this year, indicating a growing interest. The partnership will also enhance advertising opportunities for brands via TikTok Pulse Premiere.
- •TikTok will offer NBA and WNBA game highlights in its app.
- •The partnership aims to engage the platform's large user base.
- •In-app searches for NBA and WNBA content are up 30% and 15% this year.
- •Creators will capture and share exclusive sports content for TikTok.
- •The NBA and WNBA's TikTok accounts have a combined 30 million followers.
- 6:13 PMYahoo Sports — TikTok To Showcase NBA, WNBA Content Via Multi-Year Partnership
"TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options.
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