Tim Weah leads Electrolit campaign ahead of World Cup with USMNT
Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 10:06 AM
Last updated Jun 12, 2026
Tim Weah is set to represent the USMNT in the 2026 World Cup, commencing June 12. He scored in the previous World Cup and aims to inspire soccer in the U.S. while serving as creative director for Electrolit's campaign titled 'Made For This.' The campaign features a commercial and local promotions that highlight street football in New York City, showcasing Weah's background. Influenced by filmmaker Spike Lee and his father George Weah, Tim emphasizes the significance of playing on home soil, as the U.S. co-hosts the tournament with Canada and Mexico. The USMNT will begin Group D play against Paraguay at SoFi Stadium in California.
- •Tim Weah scored for the USMNT in the 2022 World Cup.
- •Weah's Electrolit campaign emphasizes street football culture.
- •The USMNT opens the 2026 World Cup against Paraguay.
- •Weah cites inspiration from Spike Lee and his father George.
- •The U.S. co-hosts the World Cup with Canada and Mexico.
- 10:06 AMYahoo Sports — Ahead of World Cup, USMNT's Tim Weah is inspired by Spike Lee, father
"Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.
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