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TNT reports audience growth during NASCAR's In-Season Challenge

Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 11:02 PM

Last updated Jul 30, 2026

TNT reports audience growth during NASCAR's In-Season Challenge

Summary

TNT Sports reported significant audience increases across television and streaming for NASCAR's inaugural In-Season Challenge. Over five races, the event attracted 16.6 million viewers, a 43% year-over-year increase. Notable viewership was seen at the North Wilkesboro Speedway race, with an average of 2.4 million viewers. Engagement on HBO Max also rose, with minutes watched per subscriber up 50%. The tournament concluded with the Brickyard 400 at Indianapolis Motor Speedway, where Corey Heim claimed his first Cup Series victory. These trends point to a successful first season for the Challenge.

Source Links

Yahoo Sports

Key Details

•TNT's Cup Series broadcasts averaged 2.0 million viewers.
•Average viewership increased to 2.2 million excluding weather-affected races.
•North Wilkesboro Speedway race had 2.4 million average viewers.
•HBO Max engagement increased by 50% compared to 2025.
•The tournament concluded with the Brickyard 400 on July 30.

Latest Updates

11:02 PMYahoo Sports — TNT Reveals Just How Successful NASCAR’s In-Season Challenge Has Been

What they're saying

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TNT Sports says NASCAR's inaugural In-Season Challenge delivered strong audience growth across television, streaming and younger viewers during the network's five-race Cup Series schedule.
— Yahoo Sports

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