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TOGETHXR fosters women's sports narrative as audience engagement grows

Yahoo Sports • 1 min read • Latest: Sep 24, 2026, 10:16 AM

Last updated Sep 24, 2026

TOGETHXR fosters women's sports narrative as audience engagement grows

Summary

TOGETHXR, a media and commerce company founded by Alex Morgan and others, marks its five-year anniversary. The organization highlights the need for authentic storytelling in women’s sports, challenging historical neglect by major sports entities. As TOGETHXR generates tens of millions in annual revenue, its focus shifts towards elevating women athletes and shaping their representation in media. The company has successfully built a devoted audience of over four million engaged followers, underscoring the demand for women’s sports content.

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By the Numbers

•TOGETHXR launched in 2020, co-founded by Alex Morgan and others.
•The company celebrates five years of operation and profitability.
•It emphasizes authentic representation of women athletes.
•TOGETHXR has over four million engaged followers across platforms.
•The organization aims to redefine women's sports narratives and investment.

Latest Updates

10:16 AMYahoo Sports — Coming TOGETHXR: Learning to appreciate, not possess, the story of women’s sports

What they're saying

"
Who tells the story of women’s sports? It is the question stalking this boom era, causing friction behind every ratings record and viral clip. Conflict exists between the people who have been in the room for decades — left to feel forlorn — and the ones who just walked in and act like they should command the space. Who gets to tell the story of women’s sports? Insert permission into it, and we have a real squabble about defining a culture when it becomes commercially valuable to people who weren
— Yahoo Sports

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