Tom Brady announces launch of coconut water brand Good Nut today

Tom Brady is launching a coconut water brand named Good Nut in partnership with Gopuff. The brand will feature three varieties: Coconut Water, Sparkling Coconut Water, and Chocolate Coconut Water, all made from organic Vietnamese coconuts and free of added sugars. Available exclusively through Gopuff, the brand's initiative aligns with a rising trend of celebrity wellness beverages, though it will face significant competition, particularly from Vita Coco, which holds a dominant market share. Brady emphasizes the importance of hydration and simplicity in the ingredients of Good Nut, slated for a broader market push as demand for coconut water grows.

• 9:55 PMYahoo Sports — Tom Brady launches new drink brand with peculiar name
• 8:30 PMYahoo Sports — Tom Brady Launches Coconut Water Brand Named ‘Good Nut’