Tony Petitti outlines Big Ten approach to jersey patch deals
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 7:07 PM
Last updated Jul 28, 2026
Big Ten commissioner Tony Petitti addressed college football's recent focus on jersey patch deals during Big Ten Media Days. He discussed the conference's policy, indicating that the decision to enter such agreements should rest with individual institutions. Although some schools, like Illinois and Ohio State, have already secured lucrative deals, Petitti suggested that a joint patch contract for multiple teams could still be possible in the future. The conference aims to balance institutional autonomy with potential collective agreements as these branding opportunities evolve.
- •Tony Petitti spoke at Big Ten Media Days on July 28, 2026.
- •Illinois and Ohio State have entered lucrative patch deals.
- •The conference allows schools to negotiate independently.
- •Joint patch contracts for multiple teams may be considered later.
- •The approach reflects a move towards institutional autonomy in branding.
- 7:07 PMYahoo Sports — Tony Petitti speaks to flexibility of patch deals for Big Ten schools
"The news of the day in college football has involved lucrative patch deals, which the Big Ten commissioner had a few thoughts about.
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