Toronto's World Cup ticket sales stagnate amid local discontent

The Guardian Sport1 min read • Latest: Jun 5, 2026, 6:36 PM

Last updated Jun 5, 2026

Toronto's World Cup ticket sales stagnate amid local discontent
Summary

Toronto was expected to celebrate hosting the World Cup, yet hundreds of tickets remain unsold as the event approaches. Fans like Lawrence Yee expressed disappointment, reflecting on the initial excitement when FIFA announced Toronto and Vancouver as host cities nearly four years ago. Concerns over FIFA's management and funding appear to dampen local enthusiasm, impacting ticket sales ahead of the tournament. The situation poses questions about local support and FIFA's influence on future events in Canada.

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By the Numbers
  • Hundreds of World Cup tickets in Toronto remain unsold.
  • Lawrence Yee voice significant local disappointment.
  • Ticket sales reflect growing discontent with FIFA management.
  • Toronto and Vancouver were announced as hosting cities nearly four years ago.
Latest Updates
  • 6:36 PMThe Guardian Sport‘I don’t want to give my money to Fifa’: Toronto turns its back on the World Cup
What they're saying
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For football fans in Canada, the initial prospect of the World Cup coming to town was thrilling – but hundreds of tickets remain unsold As far back as he can remember, football has long been a part of Lawrence Yee’s life. Growing up in a Canadian town where hockey was the dominant sport, he found community and passion in the game. The sport – and the full, at times devastating, spectrum of emotion that comes with fandom – has remained braided into adulthood. Nearly four years ago, when Fifa announced Toronto and Vancouver would join 14 other cities in hosting the World Cup, Yee was ecstatic. “Hearing the biggest stage, the highest competition, the biggest tournament in the world was coming into Toronto? I couldn’t believe it,” he said. “It’s the opportunity of a lifetime for someone like me. Being able to live in the city and cycle to the venue? I knew I’d be the first in line for tickets.” Continue reading...

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