Toyota becomes title partner for U.S. Snowboard and Para Snowboard teams

U.S. Ski & Snowboard reached a deal naming Toyota as the title partner for both the U.S. Snowboard Team and the U.S. Para Snowboard Team. The agreement runs through 2028 and covers all disciplines including halfpipe, slopestyle, big air, snowboard cross, and Para snowboard. This marks the first time that both the able-bodied and Para snowboarding programs share a single title partner. Toyota has maintained a relationship with U.S. Ski & Snowboard since 2016, previously acting as the sponsor for the U.S. Grand Prix series and various championship events. The organization has increasingly used corporate naming rights to support athlete training, travel, and gear expenses. The partnership follows a strategy by President and CEO Sophie Goldschmidt to increase commercial investment in national teams.

• 10:55 PMYahoo Sports — Toyota Becomes New Title Partner Of U.S. Snowboard Team