Travis Kelce teams with Publicis Sports to launch NIL consulting service
Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 8:16 PM
Last updated Aug 18, 2026

Travis Kelce, the Kansas City Chiefs tight end, has partnered with Publicis Sports to create Tekta, a new NIL consulting and activation service. Announced on August 18, 2026, Tekta aims to assist brands in forming partnerships with college athletes and schools. Kelce will serve as an advisor, with 3 Arts Sports providing strategic support and connections. The initiative seeks to streamline the NIL process for athletes and institutions, offering resources like financial literacy training and brand development. Kelce is preparing for his 14th NFL season, with the Chiefs’ opener scheduled against the Denver Broncos on September 14.
- •Kelce partners with Publicis Sports to create Tekta for NIL consulting.
- •Tekta will help brands connect with college athletes and schools.
- •Resources will include training on financial literacy and branding.
- •Kelce is set for his 14th NFL season with the Chiefs.
- •The Chiefs' season opener is against the Broncos on September 14.
- 8:16 PMYahoo Sports — Travis Kelce partners with Publicis Sports to launch NIL activation
"One of the NFL’s biggest names is getting into the NIL game. Kansas City Chiefs tight end Travis Kelce is joining forces with Publicis Sports to launch a new activation, they said in a joint announcement Tuesday. Kelce and his agency, 3 Arts Sports, are partnering with Publicis to launch Tekta, which will act as […]
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